"A Rational Conversation" is a column by writer Eric Ducker in which he gets on iChat or Gchat or the phone with a special guest to examine a music-related subject that's entered the pop culture consciousness.
Searching for new ways to get and hold listeners' attention, more and more artists and record labels have started putting out video trailers as a way to announce their upcoming album releases. These trailers usually only last a minute or two, are often impressionistic, sometimes hilarious and occasionally ridiculous. They mostly include snippets from one or two songs on the album that are married to images that give some sense of the story the artist wants to convey. There are loving close-ups of gear and/or lingering shots of mundane landscapes. Recent trailers from Lykke Li and Julian Casablancas give some sense of the breadth of styles these trailers can take.
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